For physicians and practice leaders, balancing patient care with the operational demands of a medical clinic is a constant challenge. One area gaining attention is the use of non-invasive, non-pharmacological therapies as a complement to traditional treatment plans. These solutions not only improve recovery and patient outcomes but can also contribute to the financial sustainability of a practice through ancillary revenue opportunities.
BTW Solutions is a national leader in helping medical practices offer these ancillary services that get patients back to work sooner while improving the patient experience and creating new, sustainable revenue streams.
Improving Outcomes Through Non-Systemic Care
Research continues to highlight the benefits of approaches that reduce reliance on systemic or addictive pain medications. Therapies such as cold compression, soft-tissue healing technologies, and shockwave treatment for musculoskeletal pain provide targeted relief at the source of injury. For patients – particularly those recovering from workplace injuries – this can mean improved mobility and reduced recovery times.
From a clinical perspective, these therapies enhance care by addressing both pain and recovery simultaneously. They also align with broader healthcare initiatives that prioritize patient safety, opioid reduction and improved long-term outcomes.
The Role of Ancillary Revenue in Practice Management
Beyond clinical effectiveness, these therapies can be offered in-office, often as reimbursable services. This creates an opportunity for practices to generate ancillary revenue while keeping care within the clinic. By integrating these services into existing workflows, providers can improve continuity of care for patients while supporting the financial health of their practice. For administrators, the benefits extend to efficiency: fewer external referrals, reduced administrative complexity, and a stronger alignment with value-based care models that reward both outcomes and cost-effectiveness.
Supporting Patients and Practices Alike
When patients recover more quickly and with fewer complications, the benefits ripple outward – to employers, payers and healthcare providers themselves. Ancillary therapies represent a practical way for physicians to expand their toolkit, improve patient experiences, and contribute to a more sustainable model of care.
If ancillary programs are not a focus for your practice, as a licensed provider for DME products, BTW Solutions can take care of your patients directly. Enlisting BTW’s services allows your practice to achieve some of the highest collection rates on ancillary products in the nation while requiring no additional costs to your practice for personnel or technology.